Half-Time in the Porsche Triple Demo Run

Half-Time in the Porsche Triple Demo Run

Garden party with plenty of horsepower: Taycan visits the Festival of Speed

For the first time, Porsche is adding an electric sports car to its line-up on the legendary Goodwood hill. The debut is part of the Porsche Triple Demo Run, in which the Taycan will make three appearances on three continents in three weeks. At Goodwood, the prototype will compete with a union flag graphic on the roof and Mark Webber at the wheel.

“The Taycan’s power delivery is awesome,” reports the experienced Formula 1 driver. “I took part in this event in a Porsche 911 GT2 RS two years ago, so I already knew that it all comes down to power and traction. But, even for a thoroughbred racing driver like me, it is amazing how the Taycan – even though it’s still a prototype – accelerates off the start and out of the corners,” says Webber.

Last week, the Taycan was taken for a spin by Chinese racing driver Li Chao. The Porsche Carrera Cup Asia competitor completed demo laps on the challenging handling track at the Porsche Experience Centre (PEC) in Shanghai. Works driver Neel Jani will get behind the wheel of the Taycan for the season finale of the ABB FIA
Formula E Championship taking place on July 13 and 14, 2019 in New York City. As a result, the Taycan will have visited China, the UK and the US – some of the biggest markets for Porsche’s first all-electric sports car.

The Taycan will be presented in September and launched on the market at the end of the year. As to be expected from the Porsche brand, the development goals for the  all-wheel drive vehicle with over 600 PS included circuit performance and multiple acceleration runs, as well as a range suitable for everyday use. The car’s 800-volt architecture will enable short charging times and the lithium-ion battery will boast a capacity of around 90 kWh.

The driver: Mark Webber

Professional racing driver Mark Webber (42) last competed as a works driver for
Porsche in the FIA World Endurance Championship, in which he drove the Porsche 919 Hybrid in the LMP1 class. In November 2015, the Australian driver became World Endurance Champion alongside Timo Bernhard and Brendon Hartley. Webber competed in Formula 1 between 2002 and 2013, during which time he racked up some impressive statistics: 215 races, nine victories, 42 podium finishes, 13 pole positions and 19 fastest laps. Mark Webber has been a Porsche brand ambassador since November 2016.

 

The track: Goodwood Hillclimb

The Sunday Times once described the legendary hillclimb at the Festival of Speed as a “cross between the Monaco Grand Prix and Royal Ascot”. Every year, almost 200,000 motor sport enthusiasts visit the unique event in West Sussex in the South of England. Narrow, uneven and hedged by bales of straw, the 1.87 kilometre track presents a challenge for drivers and vehicles alike. The course runs through the grounds of Goodwood House, the residence of Charles Henry Gordon-Lennox, 11th Duke of Richmond, and an absolute motor sporting enthusiast, who founded the Goodwood Festival of Speed in 1993.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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