Sports car look in space

Sports car look in space

Porsche and Lucasfilm jointly design a fantasy starship

Designers at Porsche AG and Lucasfilm Ltd. are collaborating on a fantasy starship design that will be presented at the world premiere of “Star Wars: The Rise of Skywalker”. The sports car manufacturer and the US production company, which is famous for its Star Wars films, teamed up specifically to create the starship in support of the upcoming Star Wars film, the final episode of the Skywalker saga.

“Developing a spacecraft with clear Porsche design DNA is exiting and challenging,” says Michael Mauer, Vice President Style Porsche at Porsche AG. “Even though they do not seem to share many elements at first glance, both worlds have a similar design philosophy. The close collaboration with the Star Wars design team inspires and fascinates us – I’m sure that both sides can draw major benefits from this exchange.”

“The worldwide appeal of the Star Wars and Porsche brands is shaped decisively by their iconic designs,” says Doug Chiang, Vice President and Executive Creative Director of Lucasfilm and responsible for overseeing all designs for the Star Wars franchise. “We are bringing together two worlds with this project: the exotic film design of a galaxy far, far away and the precision work that goes into developing emotive Porsche sports cars. This collaboration promises to produce an innovative design that will blend the best of both brands to create an exciting new starship worthy of Porsche and Star Wars.”

The design team will meet regularly in Stuttgart and San Francisco, California, over the coming weeks to design the spacecraft and create a corresponding model.

In addition to the model’s public unveiling at the “Star Wars: Rise of Skywalker” premiere in December, Porsche will also be showcasing their first all-electric car – the Taycan – at the event, which launched in early September. Deliveries to the US will start at the end of the year. In Europe, the Taycan will be handed over to customers from the beginning of 2020.

Fans of both brands can follow the exciting development process of the starship online: www.thedesigneralliance.com

 

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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