43rd International Museum Day on 17 May 2020

43rd International Museum Day on 17 May 2020

Free entry to the Porsche Museum – digital live tours on Instagram

For the 43rd International Museum Day, the Porsche Museum is throwing open its doors to one and all on 17 May 2020, free of charge. In line with this year‘s motto “Museums for Equality: Diversity and Inclusion”, digital live tours will be available this Sunday on Instagram @porsche.museum. So fans can participate from anywhere in the world and experience how Porsche transports the ideas and values of its brand from the past into the future.

 

“Digital diversity is more important than ever in times like these, where travel is a greater challenge than ever before“, says Achim Stejskal, Head of Heritage and Porsche Museum. “We have been consistently driving forward the expansion of digital offerings not just since the corona crisis, but for years. We have committed ourselves to the ’Mission Future Heritage’. We would like to use modern channels to demonstrate the heritage and future of the brand, not just at our site in Zuffenhausen, but beyond the museum as well”.

 

On International Museum Day, two guides will guide through the exhibition for one hour each in German and English, which currently includes more than 80 cars over 5,600 square metres. They will look at special exhibits and offer an insight into the company history. The digital live tours will include prototypes, small exhibits, racing cars and series production cars. Anyone who is interested can watch the first tour on Instagram which starts in German at 18:30 hrs, or the second one which starts in English at 00:00 hrs (CEST). The times have purposefully been set outside the regular opening times – true to the motto: “The museum for everyone”.

 

The tours will also be recorded in the following languages and be available on Porsche News TV from Sunday on: Chinese, French, Italian, Japanese, Croatian, Romanian, Spanish, Portuguese and Turkish. “There is a native speaker for each of these languages in the Porsche Museum. We would like to use the videos that have live character to thank our fans around the world and to bring a bit of the Porsche Museum into their homes,” explains Stejskal.

 

The special promotional day is organised annually by the International Council of Museums ICOM to draw attention to the wide range of work museums do and to the thematic diversity of museums around the world. Museums throughout Germany will provide special initiatives, exhibits or a glimpse behind the scenes this Sunday. Dr Dietmar Woidke, President of the German Bundesrat, is the patron of Museum Day. 

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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