Further prestige for esports engagement

Further prestige for esports engagement

TAG Heuer joins Porsche Esports Supercup as title sponsor

With TAG Heuer as new title sponsor, Porsche is further enhancing its virtual racing series. As part of the new sponsorship, the championship is now renamed to “Porsche TAG Heuer Esports Supercup” and the series prize pool will increase to US$200,000 for the upcoming season. The single-make esports racing championship was initiated by the sportscar manufacturer and iRacing, the leading provider of realistic online racing simulations in 2019. Porsche is already cooperating with TAG Heuer in Formula E.

 

“Porsche stands for exceptional experiences. Esports racing offers such an emotional Porsche experience to many fans of our brand and the ‘Porsche TAG Heuer Esports Supercup’ is our most important virtual racing series,” says Kjell Gruner, Vice Presi-dent Marketing at Porsche AG. “After a very successful premiere in 2019, we are now about to start the second season with a strong partner at our side. Porsche and TAG Heuer are already a great team in Formula E. Now TAG Heuer, as a brand with heritage, is helping to further establish the most aspirational competition in esports racing.”

 

“After joining forces in the TAG Heuer Porsche Formula E Team this season we are excited to now extend our successful collaboration further into the Esports world,” explains Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer. “Both our brands are masters of challenges, innovation and precision. As an avantgarde watchmaker with historic ties to the track, Esports is a fantastic new platform for us to showcase our values and support another dynamic and passionate community in the world of motor racing, where competitiveness comes alive in the digital age. We are looking forward to providing an unmatched Esports experience together with Porsche and iRacing and seeing the world’s elite road simracers push their limits,“ says Bianchi.

 

“The real-world racing histories of both Porsche and TAG Heuer are unparalleled, and we’re delighted to have their support for the premier single-make esports racing championship in the world,” explains iRacing.com Motorsport Simulations executive producer Steve Myers.

 

In the last year, the Australian Josh Rogers won the championship in an exciting final against the German Maximilian Benecke. The United Kingdom’s Sebastian Job, and the United States’ Mitchell deJong reached third and fourth place. The four top-drivers of the last season will return to the series this year, alongside 36 new and returning drivers.

 

The 2020 “Porsche TAG Heuer Esports Supercup” schedule will feature the introduction of multiple tracks to the championship, kicking off with a pre-season test at Circuit de Barcelona-Catalunya on 28 March, which made its iRacing debut in fall 2019.

 

Further information can be found on the Porsche Motorsports Hub: https://motorsports.porsche.com  

 

Event

Date

Location

Pre-Season Test

28 March 2020

Circuit de Barcelona-Catalunya

Round 1

2 May 2020

Circuit Park Zandvoort

Round 2

9 May 2020

Circuit de Barcelona-Catalunya

Round 3

23 May 2020

Donington Park Circuit

Round 4

13 June 2020

Circuit de la Sarthe

Round 5

4 July 2020

Nurburgring Nordschleife

Round 6

18 July 2020

Silverstone Circuit

Round 7

1 August 2020

Road Atlanta

Round 8

15 August 2020

Brands Hatch Circuit

Round 9

29 August 2020

Circuit de Spa-Francorchamps

Round 10

19 September 2020

Autodromo Nazionale Monza

Contact us
About Porsche

Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

Porsche
Grand'route | Grote baan 395
1620 Drogenbos