Live stream on 4 September from 3.00 pm CEST

Live stream on 4 September from 3.00 pm CEST

World premiere of the Porsche Taycan on NewsTV.porsche.com

 

According to the motto "Soul, electrified", Porsche's first all-electric sports car, the Taycan, will celebrate its world premiere on 4 September – on three continents at the same time. The premiere locations stand for three forms of sustainable energy and are located in the most important sales markets of the new electric sports car: Niagara Falls at the border between the US state of New York and the Canadian province of Ontario represents hydropower. A solar farm in Neuhardenberg near Berlin represents solar power. The wind farm on Pingtan Island, around 150 kilometres from the Chinese city of Fuzhou in the province of Fujian, represents wind power.

 

The global event lasting about half an hour will be moderated by long-standing Formula 1 driver and Porsche brand ambassador Mark Webber from Berlin. The live stream will be broadcast in five languages (English, Mandarin, Spanish, French and German) on https://newsTV.porsche.com allowing fans and interested people around the world to witness the spectacular reveal. The world premiere will be available as a video on demand (VoD) on afterwards.

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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