Open Space at the IAA: Oversized Porsche 911 is a crowd favourite

Open Space at the IAA: Oversized Porsche 911 is a crowd favourite

08/09/2023 - The finishing straight of the IAA Mobility: The world’s biggest mobility trade fair runs until 10 September. At the Open Space in the centre of Munich, Porsche is celebrating ‘60 Years of the 911’ with an unusual sculpture.

As a background for selfies or simply an imposing model on an XXL scale, the huge silhouette of the 911 that spans the exhibition space on Wittelsbacherplatz has been a crowd favourite during the first days of the IAA Mobility. The reusable roof construction is an homage to the sports car icon. Exactly 60 years ago the 911 celebrated its premiere at the IAA.

“The 911 is famous worldwide for its unique silhouette. This sculpture is first and foremost a symbol representing the many stories and experiences of enthusiasts, fans and customers that have shaped the iconic image of the 911 worldwide,” says Ragnar Schulte, Head of Experiential Marketing at Porsche. 

    Instead of ‘driving in its most beautiful form’ – the Porsche leitmotif for 60 years – the current motto on Wittelsbacherplatz is ‘celebrating in its most beautiful form’. Over an area of around 1,000 square metres, Porsche has created a family party atmosphere, with mascot Tom Targa entertaining the youngest car fans with games and journeys of discovery. Children and adults can either get a snapshot in a photo box or pose for a Polaroid taken by one of the hostesses. The photos are then available to download with a QR code, or as instant pictures there and then. The Open Space from Porsche is also part of the VDA Family Trail, and children can collect stamps at various stations here.

    The on-stage programme consists of two alternating series: ‘Brave New Love’ informs viewers about the latest innovations, the sports car brand’s path to a sustainable future, and many other topics. ‘911 Love Stories’ centres around the car whose birthday is being celebrated. Its latest variant, the special 911 S/T model limited to 1,963 units, is being shown to the public for the first time at the Open Space. Another crowd favourite over the first days of the trade fair has been the Porsche Mission X. This spectacular concept study is the new interpretation of a hypercar, with Le Mans-style doors that open up and forward, and a high-performance, efficient electric powertrain.

      With the Mission X, Porsche is providing a foretaste of an electric future. Meanwhile, many IAA visitors and Munich residents have been accepting an early opportunity to try out the E-Performance of the present, via a fleet of Taycans at the trade fair stand that are available for accompanied test drives. Interested visitors can book a drive in advance on the Porsche Test Drive page or in person at the Porsche Test Drive counter. And visitors who don’t just want to get around in a very environmentally-friendly fashion, but also fancy doing a little sport themselves, can take a ride on one of the Porsche eBikes.

      The Porsche stand is open free of charge to visitors until 9 September, from 10 am to 8 pm every day. On Sunday, 10 September, the programme ends at 5 pm. Details and up-to-date information are available here.

      Contact us
      Liana Picard PR Manager Porsche Belgium, D'Ieteren Automotive N.V/S.A.
      Liana Picard PR Manager Porsche Belgium, D'Ieteren Automotive N.V/S.A.
      About Porsche

      Press room Porsche Import (Belgium) for exclusive use for journalists.

      Copyright: texts and pictures are free of rights for editorial content - No other use of texts and pictures is allowed. Information on prices and equipment is given for information purposes only. Information for the Belgian market can be found on the site : 

      Profile :

      D'Ieteren Group:

      Our purpose is to build a family of businesses that reinvent industries in search of excellence and meaningful impact.

      More information about the D'Ieteren Group:


      Moving people forward

      D'Ieteren is a key player in the societal changes impacting your mobility. In a changing world, we're preparing for the future. We're aiming to make the mobility of the future fluid and sustainable for all.

      D’Ieteren is a socially responsible, family-owned company. For over 215 years it has been tirelessly seeking out and deploying mobility solutions that transform everyday mobility for all. 

      More information about D'Ieteren:

      Information Regarding Personal Data and How it is Processed:

      © 2024 D'Ieteren Group SA/NV. All rights reserved.

      Legal Notice :

      Grand'route | Grote baan 395
      1620 Drogenbos