Taycan example becomes a secret agent car

Taycan example becomes a secret agent car

PLAYMOBIL: THE MOVIE – Rex Dasher drives the Porsche Mission E

Electric secret agent car: the Porsche Mission E sports car has a role in the new animated family film from Playmobil. The concept car is the prototype for the first all-electric Porsche, the Taycan, which will be launched in September. In the movie, the character of secret agent Rex Dasher drives a white Mission E. 

This is the first film project of Porsche and Playmobil, who have been jointly developing play sets and collaborating in the field of marketing since 2014. “Porsche was Playmobil's first licensed product. Since then we have brought out a carefully designed new set every year, each of which has been enthusiastically received by children, teenagers and their parents,” says Kjell Gruner, Head of Marketing at Porsche AG. “This successful cooperation will now be crowned by a movie.” With the matching play set, the companies will also present the first remote-controlled Porsche from Playmobil.

Imaginative journey into a toy world

In PLAYMOBIL: THE MOVIE, a girl called Marla has to bring home her younger brother Charlie after he disappears into an animated Playmobil universe. On her journey through new worlds, Marla encounters very different companions: a food truck owner, a robot, a fairy and Rex Dasher. The intrepid and charming secret agent drives a Porsche Mission E, an electric sports car that has a number of remarkable functions. Together they overcome great challenges and recognise that they can succeed in everything if they believe in themselves. The director is Lino DiSalvo, who is also known for blockbusters such as “Frozen”.

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In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Auto distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.

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