Vehicle purchase at any time and from anywhere

Vehicle purchase at any time and from anywhere

Porsche rolls out online car sales in Europe

More and more Porsche fans can now make their dream of owning their sports car come true right from their sofa. After a successful start in Germany in October 2019, the online sales channel has recently been launched in eight further European countries. Customers in Spain, Portugal, Switzerland, Italy, France as well as in Poland, Slovenia and Estonia can buy new and used vehicles from dealers in the respective market via the digital sales channel. UK will follow soon.

 

“The sales figures and positive feedback from customers and dealers are proof that we have paved the right way for digital car sales in the future with our online sales strategy. We will be continuing on the same path in 2021 by launching online sales in additional countries,” says Barbara Frenkel, Vice President Sales Region Europe. Depending on the specific market, car sales will take place as much as possible online, right up to the home delivery of cars to customers.

 

The dealers in the nine countries offer most of their new and used cars on the platform. These include standard variants of the Porsche models as well as rare derivatives. There are also plans to further expand the platform. The aim is to create a marketplace for all Porsche products and services.

 

New customers and wide range of used vehicles

Initial analyses conducted in the various countries have already identified interesting trends. In Italy, for instance, 40 percent of all online buyers are new customers for Porsche. Used cars are particularly popular in Italy, making up over 90 percent of cars that have been sold on the platform so far. Consistent with the love that Italians traditionally have for the iconic Porsche 911, the car is the most widely sold online model. The platform will be further developed depending on the analysis of customer behavior.

 

Worldwide expansion of activities

Alongside the rollout in Europe and activities in the U.S., customers in China have also been able to access Porsche products online since autumn 2020. They can now search and find pre-owned vehicles from Porsche retail partners using WeChat, China's most popular smartphone app. In addition, certain Porsche lifestyle products and driving experiences can be purchased online via the new Porsche flagship store on Tmall, China's largest B2C online marketplace.

 

“We have a clear omnichannel strategy – our customers can move freely from the digital marketplace to stationary retail formats,” says Martin Urschel, Vice President Smart Mobility and Digital Sales at Porsche. “We see enormous potential in e-commerce and intend to further strengthen and expand our worldwide digital business presence in partnership with the Porsche dealership organisation.”

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Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently three activities articulated around strong brands:

 

D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It is the country's number one car distributor, with a market share of around 21% and 1.2 million vehicles on the road. Sales and adjusted operating result reached respectively EUR 3.4 billion and EUR 113.0 million in 2018.

 

Belron (54.10% owned) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 35 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. It has also expanded its services into the automotive damage and home damage repair and replacement markets. Sales and adjusted operating result reached respectively EUR 3.8 billion and EUR 225.7 million in FY 2018.

 

Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across more than 115 countries. Sales and operating result reached respectively EUR 174.1 million and EUR 28.6 million in FY 2018.


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